mLogicTM is a sophisticated mobile content management system that intelligently integrates data and optimizes content to deliver rich media, messaging, and interactive content.
Key components of mLogic include:
- Media & content management: sophisticated mobile content management system, which includes automatic feed ingestion, video & audio transcoding, pre-and post-roll video stitching, site and content indexing and search, and connections to web services.
- Device & network optimization: automatic device detection and optimized mobile site rendering for over 90 percent of mobile devices.
- Application & content delivery: mobile site rendering and delivery of content, such as ringtones, games, and wallpaper, both on and off deck.
- User management: including authentication, subscription management, personalization, and localization.
- Messaging: "Send to Phone/Friend/Email" features, support for SMS, MMS, IM, and integration with messaging partners and billing systems.
- Reporting: data and site traffic analysis including page views, usage by device/carrier, referring sites, and search engine usage.
- Site Management: site design and administrative console for content authoring and publication, including ready-to-use templates for adding features such as video/content feeds, polls, SMS alerts, and more.