Crisp Wireless' Adhesion Mobile Ad Technology Adds Support for iPad and Android Devices

New Technology Update Also Includes Customized Configuration Capabilities, Display Time Measurement, and Support for Flash and HTML5

NEW YORK – April 1, 2010 – Crisp Wireless, a leading rich media mobile advertising company, today announced new updates to Adhesion, its fixed mobile ad placement technology for smartphones that launched in January 2010. Adhesion increases visibility for brands and provides premium inventory for publishers.

In just the few weeks since being on the market, top brand advertisers such as HP and Estee Lauder have run Adhesion placements on premium publisher mobile sites like Fast Company, E! Online, Cosmopolitan and Redbook. Today, Crisp Wireless is introducing new features to Adhesion that better support rich media ad creative across new mobile devices including Apple iPad and Google Android-based smartphones.

New Adhesion Features & Support
Adhesion now offers greater support for smartphone campaigns including enhanced analytics, support for new rich media ad formats, as well as customization capabilities including:


  • Support for Android OS smartphones;

  • Support for Flash and HTML5 expandable ads: Allowing agencies to re-use PC-based Flash creative, without any modification, on supported Android devices and leverage HTML5 on others;

  • Support for Apple iPad: Adhesion ads can appear on full desktop sites viewed on the iPad, even while the site is zoomed in or out. Crisp rich media ads will also be supported from IAB-standard ad placements on iPad;

  • Display time reporting: Allowing advertisers to track exactly how long an Adhesion ad is displayed, expanded, or interacted with;

  • Configuration settings: Enabling Adhesion ads to be fully customizable for the advertiser and publisher. Over 30 settings, such as landscape orientation display, ad hiding, fade effects, and social sharing, can be configured on a per campaign or site-wide basis.

“Our technology updates are focused on giving publishers and advertisers increased flexibility and ease when creating and delivering rich media ads across any mobile device,” said Boris Fridman, CEO of Crisp Wireless. “Advertisers and publishers are already seeing superior results from Adhesion when compared to standard mobile display ads, and we expect the same strong performance from Adhesion campaigns running on Android and iPad.”

Adhesion works with any publisher ad server and can be available on any site without modification or retagging. Adhesion supports all of Crisp Wireless’ rich media ad formats including expandable, location-aware, tap-to-video, tap-to-call, data collection, social media sharing and more.

Adhesion is available to any publisher with a mobile Web site.  View our video here: www.bit.ly/advideo.  Contact sales@crispwireless.com for details.

About Crisp Wireless
Crisp Wireless is a mobile advertising company that offers a rich media mobile ad platform and a full catalog of beyond-the-banner ad units to enable premium brands to interact with consumers on mobile devices. The company makes it easier for advertising agencies to buy, create, and manage mobile rich media campaigns. Crisp also empowers publishers to take control of their valuable mobile inventory and maximize their mobile ad revenue. Leading brands including Lexus, Infiniti, Paramount Pictures, Warner Brothers, Intel, IBM and Estee Lauder have utilized Crisp Rich Media ads.  Crisp Publisher Partners include Discovery Communications, A&E Television Networks, Fast Company, Inc., Hearst Corporation, Cars.com and others. For more information visit: www.crispwireless.com.

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Media Contacts:
LaunchSquad for Crisp Wireless
Alexis Wilson or Miko Mercer
Email: crisp@launchsquad.com
Office: (212) 564-3665
Mobile: (646) 361-0544