American Museum of Natural History

The American Museum of Natural History teamed up with Wit Media and Crisp Wireless to create an array of engaging mobile ads.  Targeting mobile users in NYC on AccuWeather.com, the American Museum of Natural History leveraged Crisp's new Adhesion fixed ad placement technology and a blend of auto-expanded ads that closed after three seconds, expandable banners, and two tap-to-video banners.  The campaign promoted the popular "Journey to the Stars" show and "Lizards & Snakes Alive!" exhibits.   

Paramount Pictures utilized full screen, home page takeover ads on Fandango's iPhone-optimized site to promote its upcoming theatrical release of G.I. Joe: the Rise of the Cobra. The ad was frequency capped at one impression per day and clicked through to a fan quiz or could be skipped to continue to the Fandango site. The campaign ran for two weeks prior to the film release and generated high click-through-rates.

Lexus IS Convertible

Crisp partnered with Fast Company to create a complete site sponsorship package that enabled Lexus to promote its IS Convertible to an audience of professional, technology savvy consumers on their iPhone.  The sponsorship included a complete site skinning, site "brought to you by Lexus," and a home page takeover ad that generated double-digit click-through-rates.  The ads clicked through to a Lexus landing site with a dealer location.  Using existing creative, it was easy to extend the campaign to mobile.  

U.S. Airforce

As part of their Echo Zulu campaign, the U.S. Airforce ran a  takeover animation ad on the home page of MTV's mobile website.  In this ad, a plane appeared to crash through the screen of the phone, followed by an expandable ad with tap-to-video engagement.  This brand building campaign targeted the 16 to 24 year old audience served by MTV.