Before most people knew you could access the web from your mobile phone, Crisp was leading the mobile industry. Now, some of the world's biggest brands have teamed up with Crisp to run mobile rich media advertising campaigns.
Mobile Advertising Case Studies
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Paramount Pictures: G.I. Joe: The Rise of the Cobra Paramount Pictures utilized full screen, home page takeover ads on Fandango's iPhone-optimized site to promote its upcoming theatrical release of G.I. Joe: the Rise of the Cobra. The ad was frequency capped at one impression per day and clicked through to a fan quiz or could be skipped to continue to the Fandango site. The campaign ran for two weeks prior to the film release and generated high click-through-rates.
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Crisp partnered with Fast Company to create a complete site sponsorship package that enabled Lexus to promote its IS Convertible to an audience of professional, technology savvy consumers on their iPhone. The sponsorship included a complete site skinning, site "brought to you by Lexus," and a home page takeover ad that generated double-digit click-through-rates. The ads clicked through to a Lexus landing site with a dealer location. Using existing creative, it was easy to extend the campaign to mobile. |
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As part of their Echo Zulu campaign, the U.S. Airforce ran a takeover animation ad on the home page of MTV's mobile website. In this ad, a plane appeared to crash through the screen of the phone, followed by an expandable ad with tap-to-video engagement. This brand building campaign targeted the 16 to 24 year old audience served by MTV. |