The Crisp Rich Media Dashboard provides detailed metrics that allow agencies, advertisers, and publishers to monitor and manage their mobile campaigns in real time. 

The dashboard offers web-based access to a full-range of metrics including:

• Banner impressions
• Banner interactions/interaction rate
• Banner clicks and CTR
• Expansion panel impressions
• Expansion panel interactions/interaction rate
• Expansion panel CTR
• Adhesion banner display time
• Video play rate
• Video play completion percentage
• Click-to-call rate
• Click-to-call duration period
• Total revenue
• eCPMs
• Conversion event reporting

Mobile Ad Tracking 
We understand that agencies and advertisers want to integrate their mobile ad tracking with existing dashboards to make media planning and mobile ad measurement more effective. We also support third-party ad tags, including DART and ATLAS, to deliver impression and click data.

Crisp also offers open APIs to allow creative developers to incorporate Crisp Ad Tracking into mobile rich media campaigns, to be viewed in the dashboard.  To learn more about our APIs, sign up for our developer resources.