Chief Executive Officer
Boris Fridman is the mobile industry veteran and visionary who has guided Crisp through its evolution from a mobilization company to a leading rich media advertising company. Fridman has a proven track record building and leading successful software companies in the wireless and mobile space. As Chief Operating Officer of SJ Labs, a developer of the award-winning magicJack VoIP product, he focused the company on providing voice solutions for the emerging consumer market of voice over Internet. As founder and CEO of Broadbeam Corporation, he led the company to become a premier supplier of wireless middleware products to enterprises worldwide. He co-authored "Wireless Data for the Enterprise: Making Sense of Wireless Business," published by McGraw-Hill, and received a patent in the area of wireless access to the Internet. Fridman holds a Master's degree in physics.