Board of Directors
Crisp Media is governed by a diverse Board of Directors with experience managing companies through successful exits and making meaningful contributions to companies in the advertising, mobile, and technology sectors.
Joe Fiveash, Chairman
Joe was most recently the EVP/GM of The Weather Channel Interactive, with overall responsibility for the Web, mobile and interactive television platforms. During his tenure weather.com grew to over 40 million unique visitors/month, mobile web grew to 20 million UV/mo, and nearly 15 million people downloaded a Weather Channel mobile application. Prior to his 11 years at The Weather Channel (TWC), Joe worked in several startup and corporate development roles for Landmark Communications, the former parent of TWC. He was the first salesperson at their first Internet company (InfiNet) in 1994, and later became their VP Product Development. He also started and ran an online car auction (CarScene.com) for them in 1998, which was sold to Trader Publishing after the launch of EBay Motors.
Before that, he was a corporate attorney in Washington D.C. He grew up in Norfolk, VA, and got a BA from Princeton in 1984 and a JD/MBA from the University of Virginia in 1989.
Boris Fridman is the mobile industry veteran and visionary guiding Crisp through its evolution from a mobilization company to a leading mobile advertising solutions company. Fridman has a proven track record building and leading successful software companies in the wireless and mobile space. As Chief Operating Officer of SJ Labs, a developer of award-winning VoIP software products, he focused the company on providing solutions in the emerging voice over Wi-Fi market. As founder and CEO of Broadbeam Corporation, he led the company to become a premier supplier of wireless middleware products to enterprises worldwide. He co-authored "Wireless Data for the Enterprise: Making Sense of Wireless Business," published by McGraw-Hill, and received a patent in the area of wireless access to the Internet. Fridman holds a Master's degree in physics.
Mr. Holladay has nearly 30 years experience in building successful early-stage companies in the communications industry. Mr. Holladay joined Meritage Funds in 2004 and is actively involved on the Boards of Meritage portfolio companies Pipeline Financial Group, Crisp Media and Perlego. Prior to Meritage, Mr. Holladay was a Venture Partner for Columbia Capital from 1999-2003. He founded Digital Television Services (DTS), which was acquired by Pegasus Communications in 1998 for $386 million. Prior to DTS, he served as President of Sterling Cellular, a consolidator of rural cellular systems which was sold for $265 million. He was a founding executive of The Weather Channel, which sold for $3.5 billion.
Mr. Pilling joined Meritage in 2003, bringing seven years of experience as an operating executive at NetLibrary, a venture-backed digital media company, and as an investment banker with The Wallach Company. Mr. Pilling earned a degree in Business and Finance from Indiana University and an MBA from Kellogg at Northwestern University.