Adhesion Ads Outperform Standard Banners 2:1, Watch Why:
Adhesion is a persistent mobile ad placement technology that delivers 2:1 performance improvements over standard banners. Web banners have limited effectiveness because they go out of view as soon as the user scrolls. Adhesion ads remain fixed “above-the-fold”, providing the maximum view time and opportunities for engagement while respecting the user experience.
Adhesion rich media banners support all of Crisp's rich media ad components such as tap-to-expand, tap-to-video, tap-to-Google Maps, tap-to-call, tap-to-iTunes/AppStore, and more. Adhesion can also serve display ad units, such as MMA banners, from third parties, including ad networks.
Adhesion is available for smartphone, tablet, and desktop Web sites. Publishers can easily add Adhesion ad placements without making any site changes. Advertisers receive detailed engagement metrics, including display/dwell time, to measure campaign performance.