Apple made it official, announcing they will reject any app that "uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location."

While not surprising, it should not discourage marketers looking to use location-based ads.  Crisp delivers 100% opt-in location advertising for mobile web and apps (yes, including iPhone apps!)

Looking to target iPhone users to drive them to your nearest retail location?  With Crisp's location-aware ad units, it's a snap.  Want to allow Blackberry users to input their zip code into an ad unit to get directed to the nearest theater?  No problem.  Crisp delivers location-based ads across a wide array of publisher sites and apps.

How does it work?  In each instance, the user provides their consent to allow the ad unit to utilize their location.

Example Campaign:

If you are an advertiser looking to leverage location targeting, contact us at sales@crispwireless.com.