The Mobile Marketing Association (MMA) defines "mobile marketing" as "the use of wireless media as an integrated content delivery and direct response vehicle within a cross-media marketing communications program." Select Mobile Marketing Tactics Select your mobile marketing tactics. The most common tactics to date include sweepstakes, instant win, polling/voting, picture messaging, WAP, text to buy, participation TV, trivia, alerts, coupons, text to screen, and mobile content promotions (ring tones, video, and wallpapers). Each of these will deliver a different value and experience to your target consumer. Work with your mobile marketing partner to determine what's best for you to achieve your specific goals and objectives.·                          Mobile is a unique medium, and campaigns should be developed and designed with that in mind. The mobile medium has its own unique set of interactions and learned behaviors. Leverage them in your executions.·                          Don't just repurpose content from other media. Create experiences that are mobile specific.·                          Experiment with the medium. Every medium should be treated as emerging, and this truly applies to mobile. See what works. Innovative ideas will generate buzz and PR for a brand while pushing the medium forward.·                          Don't forget the user. Make it usable!Your mobile marketing partner will not only help you define your tactics and ensure your approach to the consumer is sound but also help you define promotion flow; manage the database; procure a short code, if required; conduct testing; provide ongoing customer support and monitoring; and provide campaign reporting and analysis. Most important, however, your partner will help ensure your campaign follows industry rules and best practices to protect the consumer experience and consumer privacy.  http://www.wapframe.com (Mobile website builder and mobile marketing solutions provider)