It has been a huge year for Crisp Wireless, launching new mobile rich media ad formats and rolling out campaigns both in-app and across the mobile web on iPhone, Android, and iPad. We've made a short video showcasing our various ad formats and rich media capabilities, including campaigns from Intel, Ford, VH1, Stanley, and more. These campaigns ran across our premium publisher partner sites and apps including CNN, CBS, Accuweather.com, Popular Mechanics, Myxer, and more. Check it out:
Setting out to promote its new Perfectionist [CP+] wrinkle filler, Estee Lauder worked with Crisp Wireless to create an interactive ad for the iPhone that allows users to play a game of erasing wrinkle lines directly within the ad. The campaign ran on Myxer, the leading mobile entertainment and personalization destination. Myxer's media-hungry audience matches well with the interactive nature of the ad, which was measured using engagement metrics, including expansions and interactions.
The campaign consisted of a top position banner than expanded to full screen. When rotated, consumers could tap-to-play the game. By rubbing their finger over the screen, viewers erased brow lines. A demonstration can be seen in the following video:
With new exhibits on display at the American Museum of Natural History, they teamed up with Wit Media and Crisp Wireless to create an array of engaging mobile ads. Targeting mobile users in NYC, the American Museum of Natural History leveraged Crisp's new Adhesion fixed ad placement technology and six different mobile ad executions to create a dynamic, integrated campaign.
The campaign included a blend of auto-expanded ads that closed after three seconds, expandable banners, and two tap-to-video banners, with a mix of creative executions, to promote the popular "Journey to the Stars" show and "Lizards & Snakes Alive!" exhibit. The expandable and click-to-video executions utilized Crisp's exclusive Adhesion ad placement, which remains at the bottom of the screen as the user scrolls through the site. These ads were displayed on AccuWeather.com's mobile site.
The campaign is running April through June 2010 and is measuring consumer engagement with the various ad formats including banner and expansion panel interaction rates and video plays.