Tribune Interactive
Tribune selects Crisp Wireless to extend major market
newspaper brands onto mobile devices resulting in a
local mobile advertising network
Mobile Objectives:
Offer consumers on the go ad supported, high-quality news, information and entertainment content where and when then want it. Tribune Interactive wanted to leverage one vendor to roll out multiple properties for major market local publications, including The Chicago Tribune, The LA Times, Newsday and The Baltimore Sun. Additionally, Tribune Interactive needed a Spanish language solution for the property Hoy.
"Crisp Wireless' proven technology platform has enabled us to deliver a rich mobile experience to millions of our consumers, and has helped make this a viable channel for Tribune. We're able to deliver our leading news and information content to our consumers where and when they need it, and bring this highly affluent and educated audience to our advertisers."
- Andrew Thackray,
Director,
National Sales Development
