Mobile Objectives:

Extend TIME.com content from wired web to mobile devices offering consumers a consistent experience from both their desktop and their cell phone. No matter where a consumer is, they can rely on TIME Mobile to deliver up-to-the-minute news that matters, as well as engaging and informative features such as TIME.com’s popular Quotes of the Day and photo galleries.
 

Solution:

Crisp Wireless leveraged TIME’s brand identity established in print and online and created a headline-driven solution enabling mobile consumers to quickly and easily access information from the trusted brand. Special features and functionality include the ability to email a story to a friend, submit questions to major newsmakers via TIME’s weekly 10 Questions feature, and the ability to access TIME cover stories in the palm of your hand.