Mobile Objectives:

Condé Net was looking to create a mobile web presence for their Concierge.com, their top rated travel website. Their goals were to increase brand awareness to a new audience, create a CRM tool for their devout current user and to create a new platform for advertisers to enjoy further association with their inspiring content.
 

Solution:

Crisp Wireless designed an easy to navigate mobile website to achieve all these goals. It starts by featuring one new destination each week with beautiful images and original, in-depth coverage of that destination. For users looking to explore more, there’s a destination finder which allows them to explore nearly 200 other destinations worldwide. All these destination guides include recommendations on where to stay, where to eat, and what to see. The information in the guides is entirely independent and written by experts who are authorities on travel.

Other channels include up to the date weather, free downloadable wallpaper images from exotic locales and the Gold List, the annual directory of the world's top hotels and resorts, as chosen by the readers of Condé Nast Traveler magazine.

As a way to distribute the content Concierge.com readers can send destination information to their phones via a link in an SMS if they choose.