Mobile Objectives:

Empower mobile consumers with tools to research car models and specific availabilities in their location to help negotiate and identify the specific automobile that’s right for them. Build mobile platform to extend advertisers from web to mobile.
 

Solution:

Crisp Wireless seamlessly integrated Cars.com existing web functionality and formatted the content to enable consumers to easily research car information from their mobile device.

Mobile visitors search Cars.com’s inventory of two million new and used vehicles and get more details on the cars that interest them, including photos. Other features allow shoppers to access Kelley Blue Book’s Used Car Values, calculate vehicle payments and read expert reviews and the latest automotive news via Cars.com’s blog, KickingTires. Mobile shoppers will also be able to quickly find a local dealer through the site’s dealer locator, which will also offer maps and directions to the dealership and click-to-call functionality.