Mobile Objectives:

Leverage Bravo Television’s original programming to engage viewers to interact by offering exclusive content available only on mobile devices. On air promotions drove traffic to individual show mobile websites which offered Bravo a mobile platform to integrate advertisers, resulting in cross media advertising opportunities - on air, online and now on mobile devices. Since Bravo is always creating new and original programming, they were also looking for access to tools that would help them maintain and manage their mobile solution internally.
 

Solution:

Crisp Wireless created a portal for Bravo Television to promote the various show sites, which leverage a consistent site structure to facilitate the launch of new sites as programs are introduced on air. Each mobile destination features exclusive content including downloadable video clips, interactive polls, character bios and blogs and photo galleries. Bravo generates revenue through integrated advertising sponsors who are featured on air, online and on mobile web, along with ringtone and wallpaper sales.