Crisp Wireless will be on the move throughout the month of March to participate in several mobile advertising-related events. 

digiday: Mobile
The first will be digiday: mobile on March 8th at the Hilton in Los Angeles. At this event, Boris Fridman, CEO, will provide the 12pm spotlight presentation:  Brand Advertising on Mobile – Moving Beyond the Long Tail, which will provide examples of how brands are moving beyond experimentation and using mobile rich media to engage with consumers.  Following this brief presentation, he will also participate in the “How to Innovate with New Mobile Ad Units” panel discussion.  For complete agenda please check out digiday:mobile agenda. Registration for this event is free and can be completed at digiday registration using the code “DDMLASP.”

Mobile Upfront Conference
The first-ever Mobile Upfront Conference, hosted in part by Jumptap, is being held on March 16th in the Lower East Side of Manhattan for advertising and media executives to gain insight on “All Things Mobile.”  Crisp executives will be on hand and participating in rich media panel discussions.  To learn more visit http://mobileupfront.com/ or register today.

OMMA Global
Wrapping up our events this month, Crisp will be out in San Francisco to attend OMMA Global “Unbound” on March 17-18th.  You will find Tom Limongello, Sr. Director of Business Development, participating in the panel discussion “Publishers Show Us the Mobile Money” on Wednesday, March 17th at 2pm.  Tom and Andy Sullivan, SVP of Client Services, will also moderate a special workshop panel discussion:  App Fatigue: Why the Mobile Web is the Future of Mobile (& Tablet) Advertising on Thursday, March 18th at 12:15pm. This presentation will discuss the importance of the mobile browser when it comes to the future of how consumers use the web along with how companies will utilize the web as a communication channel. You can also find Crisp at Booth 123 – right near the bar! This event’s full agenda can be found at OMMA Agenda. To register for free, please visit OMMA Registration.
 

Around this time of year you read a lot of posts about what the new year will bring.  So we’ve taken out our crystal ball and here are our Top 5 Predictions for Mobile Advertising in 2010:

1. Android market share will reach 20% of the U.S. smartphone market.  With iPhone, Android, and BlackBerry each having significant market share, advertisers will focus all their attention on smartphones in the U.S.
2. Mobile commerce through apps and ads will become more commonplace as advertisers look to drive ROI and provide a direct link to sales.
3. Mobile video advertising will gain traction as now over 90 percent of phones support video.
4. Advertisers will require more than impressions and CTR when it comes to measuring the effectiveness of their mobile advertising.
5. Augmented reality apps and 2D tag technology will begin to play a role in mobile advertising.
    

Brian Prows, of the IM-Mobile Podcast, recently interviewed Tom Foran, Crisp's Chief Revenue Officer, about mobile advertising.  Listen to Brian and Tom discuss rich media, mobile advertising tracking, and the state of the industry over at the IM-Mobile blog or subscribe on iTunes to catch up on all the episodes.