Crisp Voices Blog

What is the future of mobile ad networks?

6 Jul 2008 - Tamara Gruber

Last week I had the opportunity to provide a guest blog post over at Mobile Marketer about the future of Mobile Ad Networks. You've probably seen a lot of columns recently about online ad networks, such as here and here. So will this be another example of mobile emulating the web? In many ways, yes, but ad networks continue to play an important role. Today big brand publishers dominate mobile advertising with the most trafficked, sticky sites. As these publishers begin to realize revenue from mobile advertising, they will begin to bring ad sales in house. So where does that leave the ad networks? Read more about it at the Mobile Marketer blog and leave comments here or there. I look forward to continuing the discussion.

The Growing Opportunity for Mobile in Latin America

2 Jul 2008 - Tamara Gruber

Senator and Presidential-hopeful John McCain is traveling to Colombia this week to discuss shared values and trade relations, but also to court the Hispanic vote. These issues have an impact on many Americans, but are of particular interest to the approximately 2.16 million Colombians that live in the United States and 1.8 million who live in other Latin American countries.

And how do Colombians, especially those in the United States and other countries, stay current with the latest news from home? The answer is over the web and, increasingly, via their mobile device. In Colombia, 33.5 million people, or 78 percent of the population subscribe to mobile services, compared to the only 10 million Internet subscribers in country.

We at Crisp Wireless have recognized this huge market potential and recently announced the launch of EL TIEMPO, the first Latin American mobile WAP news site that reaches Spanish speakers worldwide at http://m.eltiempo.com. El Tiempo is the highest circulation daily newspaper in Colombia and the only non-tabloid daily with national distribution.

According to Pyramid Research, the mobile market in Latin America will triple in revenue by 2011, representing a terrific opportunity to publishers seeking to reach this growing market. We at Crisp Wireless are geared up and prepared to be your experienced partner in international growth.