Crisp Voices Blog

Crisp Recognized by IAB in Mobile Rising Stars Competition and Service Excellence Award

28 Feb 2012 - Tamara Gruber

There has been a lot of news coming out of the IAB Annual Leadership Conference this week.  On Monday, Crisp Media's Nathan Carver was awarded the IAB Service Excellence Award for his contribution to the IAB's Mobile Rich-media Ad Interface Definitions (MRAID) project.  We congratulate Nathan and thank him for his tireless efforts to move the industry forward through the development of industry standards.

The MRAID project was developed to define a common API for mobile rich media ads that run in mobile apps, which is an offshoot of Crisp's leadership in the creation of the Open Rich Media for Mobile Advertising (ORMMA) standards, which were ultimately incorporated into the MRAID standards.

We are also thrilled to say that the IAB has selected Adhesion and Capsize as winners of its Mobile Rising Stars competition.  Out of more than 60 entries, the Adhesion banner was named a winning ad product concept. Crisp also won with the Capsize format in the Full Page category of the competition.

Adhesion is a persistent, above-the-fold, overlay ad placement for smartphones and tablets that outperform standard banners by more than 2 to 1.  Capsize eliminates the need for multiple creative sizes, and maintains the beauty of the ad in both portrait and landscape views.  Capsize uses a background image design that is safe for both portrait and landscape cropping, and leverages CSS to automatically adjust the width and height of the foreground elements without any flickering or reloading that could degrade the user experience.  

In total, five Mobile Rising Stars Ad Concepts have been named winners. The IAB Rising Stars will now be evaluated in the marketplace based on consumer and business adoption, and the new IAB standard ad units will be graduated in the first quarter of 2013 to official IAB Standard Ad Unit status. 

Registration for Chicago Event on Mobile Rich Media Advertising Now Open

22 Aug 2011 - Tamara Gruber

Have you been wondering what major brands are doing in mobile? Or maybe curious which ad formats, devices, or ad features are most engaging to your audience?  Come get a glimpse at the latest mobile campaigns in automotive, entertainment, technology, CPG, and more.  Get the inside scoop on Crisp Rich Media Benchmarks for Automotive and Entertainment industries to see which ad formats perform better, which devices and platforms garner the best response, and what ad features, like swiping, sharing, and watching videos, elicit the most consumer engagement.

Join Crisp Media on Wednesday, September 21st from 5-6:30 pm at the Hard Rock Hotel as we cover the latest and greatest in mobile rich media, including the newest ad formats and an overview of using Crisp Engage to create, manage, and measure campaigns.  Stick around after the presentation for drinks upstairs in the Byrdland/Firebird room from 6:30- 8:00 pm and meet our new Regional Sales Manager, Doug Hoenig.  

Everything you Need to Know about Tablet Advertising Comes to CA

21 Mar 2011 - Tamara Gruber

 If are in Southern CA and are curious about Tablet Advertising, or want to learn more about Tablet Advertising best practices, be sure to check out our event on April 6th.  After a sold out event in NYC, we are taking the presentation on the road with even more examples of rich media advertising on iPads and tablets.

Register now to learn about:

  • What's new in the tablet market
  • Examples of current tablet campaigns
  • Best practices for designing in-app and browser tablet ads
  • Best practices for serving into apps & browsers
  • Measuring tablet campaign success
  • Tablet ad formats

 We hope to see you there! Register below:

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