The Popular Mechanics iPad application launched recently featuring full screen rich media ads for Infiniti, Stanley-Bostitch, History Channel’s Ice Road Truckers, Trane, and TakeMeFishing.org.  These campaigns include full screen interstitial ads, served between content pages of the Popular Mechanics iPad app. The Crisp-powered rich media creative features multiple interactive hot spots to click for further product details and includes embedded videos that can play in full-screen view. 

 It has been a huge year for Crisp Wireless, launching new mobile rich media ad formats and rolling out campaigns both in-app and across the mobile web on iPhone, Android, and iPad.  We've made a short video showcasing our various ad formats and rich media capabilities, including campaigns from Intel, Ford, VH1, Stanley, and more.  These campaigns ran across our premium publisher partner sites and apps including CNN, CBS, Accuweather.com, Popular Mechanics, Myxer, and more.  Check it out:

Mobile Advertising Examples from Crisp Wireless from Crisp Wireless on Vimeo.

Setting out to promote its new Perfectionist [CP+] wrinkle filler, Estee Lauder worked with Crisp Wireless to create an interactive ad for the iPhone that allows users to play a game of erasing wrinkle lines directly within the ad. The campaign ran on Myxer, the leading mobile entertainment and personalization destination. Myxer's media-hungry audience matches well with the interactive nature of the ad, which was measured using engagement metrics, including expansions and interactions.

The campaign consisted of a top position banner than expanded to full screen.  When rotated, consumers could tap-to-play the game.  By rubbing their finger over the screen, viewers erased brow lines.  A demonstration can be seen in the following video: 

Estee Lauder Erase the Wrinkles Campaign from Crisp Wireless on Vimeo.