While it remains to be seen if the iPad is a device game-changer, we do know that it requires a new approach to advertising.  iPad users will enjoy the full Internet browsing experience with the bandwidth, screen size, and input mechanisms to interact with the same websites as they do from their desktop PCs.  With one big exception – the iPad will not support Flash, at least not initially.

What does the lack of Flash support mean for advertising on the iPad?  Missed opportunity.  Online ad networks such as Tribal Fusion, Glam, and 24/7 Real Media, as well as publishers that sell direct, are not equipped to deal with non-Flash rich media ads.  So how will brand advertisers reach this potentially fertile audience? 

We’ve already solved this problem for other mobile devices and are rapidly extending these rich media formats to large format devices such as the iPad.  The Crisp Rich Media Ad Platform supports rich media JavaScript ads that can be rendered on both the iPhone and iPad.  Our platform integrates with online ad servers, such as DART and ATLAS, making it possible to integrate your mobile and desktop ad serving.  We also deliver the critical engagement reporting you expect from rich media advertising.

If you are an agency, ad network or publisher interested in advertising on the iPad, contact Crisp, we can support your rich media advertising needs on the iPad from day one.