It is that time of year again and once again, we are proud to see that multiple customers of Crisp Wireless have won the Webby Award for mobile!  This time it is Discovery Channel (http://m.discovery.com), PetFinder (http://m.petfinder.com), and NPR (National Public Radio), ( http://m.npr.org/i)  which won Webby Awards for their mobile sites in Entertainment, Listings, and News.  Naturally, this begs the question, how is it that sites Crisp has built win so frequently? First of all, it is our customers who win the awards. Their site concept, their content, and their mobile strategy are the essential factors to receive that recognition.  However, we like to think that our team has helped these customers move forward on all those fronts whenever possible and we are also proud of our technical approach to building, managing and driving traffic to great mobile sites. Since the very first mobile initiatives that Crisp Wireless launched, we have always taken care to optimize the experience for every device.  With thousands of mobile devices, it would have been easier to find a happy medium on graphic design and functionality, but Crisp developed a mobile platform from the ground up with device optimization and operator compatibility in mind.  Following best practices makes a difference in site quality, and sometimes pushing the limit on what a mobile device can do makes for a more exciting user experience. Crisp Wireless is hoping to bring success and recognition to all its premium publishers, which is why we are rolling out rich media mobile advertising solutions that break the mold on mobile advertising and help publishers fully recognize their mobile inventory.  The industry has acknowledged the quality and technology behind Crisp powered mobile sites.  Now that same expertise is bringing you the best in mobile advertising, creating a premium experience for publishers and brands.